Rethink, Rebrand, Revamp
With the rise of fitness training and healthy diet, whey protein product has widened the market reach to those people who are not specifically working out but simply want to start a healthier lifestyle. Most of the whey protein products here in Taiwan are imported from the States, Australia, and other countries that are mostly flavored in a strong sweet taste. Thus, a group of friends who love sports and food decided to make their own protein snacks that suit local taste. After a successful crowdfunding campaign on zeczec in 2018, they founded the brand "Spark Protein".
Apart from reaching potential consumers from social eCommerce platforms, a website is another essential key foundation.
As an accelerator to Spark Protein, we hands-on building the brand with the Spark team. By first setting the target audience, we decided to focus on young women, especially those seated in the office all day long, and mothers who want their children to enjoy healthy snacks without worrying about the ingredients.
From photo-shooting to package design followed by website revamp, not only we strengthen its brand image with our design specialists from all the perspectives, but we ourselves as well as playing a versatile role from user research to marketing.
A good user experience plays a crucial part in conversion rates. In this era, there is no reason for a business to have its website without a responsive nor mobile-first design.]
In fact, based on the research, a shopping process being completed is positively related to the fluency of check-out flow. To offer friendly check-out experiences in a limited display is our challenge. We designed a fix-bottom button that leads to a cart page. It enables our users to add the products whenever they want while browsing the product page.
Based on the questionnaire results and feedbacks, the market acknowledges whey protein only as athletics nutrition. To flipping the tendentiously cognition around, we planned out the ingredient knowledge base to speak the word out. By introducing a lifestyle blended in the compelling design, we proudly present Spark with a new visual direction that balances with diversity.
As an emerging digital brand, this new eCommerce website for Spark is not only an online platform for selling their products but also a vital digital image that stands for the brand.
With the launch of the new eCommerce website, Spark has increased its conversion rate by 9.17% and transaction rate by 9.44%.We saw the most exciting change from all of our efforts, with a 24.45% increase in revenue and 13.72% in average order value (AOV) within the first 3 months since the new eCommerce website's launch.
