KiyoClear

Summary

SheepMedical is a medical technology firm in Japan that focuses on the digital transformation of orthodontics and preventative care. The company has expanded its business to Taiwan with “Kireilign,” a product/ brand that breaks the stereotype that orthodontics with clear braces are expensive. Kireilign extends the digital nature by offering users with app “KireiCare” to move away the hassles rising from the process with features such as the journal to record the progress; the gadget to track how many hours a user wears the clear braces a day; and a countdown timer to remind users when they should replace the braces or adjust the expander, providing patients with a useful tool and a piece of mind.

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Background and challenges

The very first task was to complete the user flow, depicting the journey from signup to each feature of the app. KireiCare has 5 primary features which are the tracking gadget, the countdown timer for braces and expander, the journal, and the clinic checkup reminder. Although the app does not have as many features as a mobile app, it has quite a few interesting user scenarios still. For example, there are 3 scenarios to include for using the countdown timer.

They are A) the scenario where a user does replace the clear braces and updates the log on time and B) the scenario where a user replaces it but forgets to log and the last C) the one where a user neither moves on to the next braces nor logs it. Intuitively, you’d want to have a different flow for each scenario so each of them would have its own branches that lead to different screens. Instead of that, we deployed design thinking and merged different scenarios with one screen where we display, by default, the next date the user should replace the braces assuming that the user has scenario A. The user would still be able manually to pick the date for their next braces in case the user is in scenario B or C. Through a series of tests, the user flow was gradually completed.