HYgreen GOMOW: The Revolution of Future Lawn Care
HYgreen is a forward-thinking company specializing in innovative solutions for outdoor tools, with its GOMOW smart lawn mower as an award-winning product in the market. The GOMOW offers advanced features, including multi-area management and app control, aimed at simplifying lawn care for homeowners. The company seeks to establish a strong global presence, particularly in the US and European markets, by highlighting the product’s advanced technology and ease of use.
This project involved designing and developing HYgreen's ecommerce website with a focus on creating a clean, modern, and interactive user experience. We designed the site in Webflow, then exported it to Shopify for functionality and management. Our goal was to deliver a maintainable platform that showcases the smart lawn mower's key features while providing the client with easy content management capabilities across regions.
The HYgreen team wanted to achieve a seamless integration of sales and management for the US and European regions on a single platform, with different language options and tailored designs for each market. Their goal was to enhance sales conversion by presenting a clear and engaging layout, while ensuring tracking and managing sales could be done efficiently across both regions. Additionally, the design had to align with their brand identity while promoting the mower's app-based features.
To address these challenges, we implemented a multi-site setup within Shopify, allowing region-specific management and customization while maintaining a cohesive overall design. Our team collaborated closely with the client to ensure that sales conversion, content updates, and site functionality met their needs. This required consistent communication between stakeholders from both regions, ensuring that each market's requirements were met smoothly.
The website design enables users and potential buyers to easily learn about the HYgreen GOMOW smart lawn mower and purchase directly through the platform. The site provides comprehensive information about the mower’s key features, including its app functionality for mapping, scheduling, and managing lawn care tasks. Custom interactive UI widgets were created to make navigating through these features seamless and engaging, ensuring that users have a clear understanding of the product and its app integration.
Our design focused on maintaining a clean, intuitive interface while integrating essential third-party services like Make.com for contact forms and Mailchimp for email subscriptions. The UI widgets were highly customized to not only enhance user interaction but also ensure maintainability by the client. The Shopify framework allowed for easy content updates while providing HYgreen with an efficient sales and marketing platform. The final result is a modern, user-friendly website that effectively showcases the brand and its products.
